In recent weeks, the Hungary Pavilion has become a true cultural meeting point at the Osaka World Expo. A diverse range of performances, concerts, and craft workshops have brought Hungarian culture closer to Japanese visitors.
Among the highlights were several scientific and business-themed presentations. The Otto von Habsburg Foundation delivered a fascinating lecture exploring the little-known yet historically significant ties between Otto von Habsburg and Japan. The presence of his son, Georg von Habsburg, and his personal stories added a unique and intimate dimension to the event.
Another well-received program was the panel discussion organized by the Hungarian Fashion & Design Agency, focusing on the creative industries. The conversation extended beyond Hungary’s manufacturing capabilities, emphasizing how the unique perspectives and sensitivity of women in the industry are shaping its future.
In cooperation with the Hungary Pavilion, a dedicated workshop was held to strengthen tourism ties between Hungary and Japan, especially in light of the setbacks caused by the COVID-19 pandemic. In alignment with the Expo’s overarching themes, sustainability and innovation were also key topics – this time through the lens of Hungarian beekeeping. The presentations showcased best practices, ongoing developments, and the vital ecological role of pollinators.
As always, the Hungary Pavilion paired knowledge with experience. Following a May event featuring Szamos marzipan and a traditional tea ceremony, the spotlight turned to Hungarian flavors. A culinary presentation introduced visitors to mangalica – a heritage Hungarian pig breed known for its exceptional quality and flavor. Its unique taste and health benefits captured the attention of the Japanese audience.
Organized by Wines of Hungary, three outstanding Hungarian female winemakers shared their expertise with industry professionals. This four-day program marked a significant step in showcasing the quality, diversity, and distinctiveness of Hungarian wines on one of the world’s most dynamic markets.
