
The Hungarian wine industry is receiving increasing attention worldwide thanks to our rich traditions, high-quality wines, and unique wine regions. Hungary boasts more than 22 wine regions, each with its own distinct character, climate, and soil conditions.
Hungary’s Wine Regions and Most Renowned Wines
One of the most famous Hungarian wine regions is undoubtedly Tokaj, which is world-renowned for its aszú wines. The world’s first closed wine region was established in Tokaj-Hegyalja and was named a UNESCO World Heritage Site in 2002. The area of the wine district is the same as that of the region, with 5,700 hectares under vine. Tokaji Aszú is one of the most exceptional natural sweet wines in the world, enriched with unique flavors thanks to the noble rot (Botrytis cinerea). Additionally, Tokaj’s furmint and hárslevelű grape varieties also produce outstanding quality wines.
However Hungary has many more hidden gems when we think about wines.

Eger is the home of Egri Bikavér, a full-bodied, spicy blend that is one of Hungary’s most well-known red wines. In recent years, Egri winemakers have increasingly focused on kékfrankos and kadarka as well.
Villány is one of Hungary’s most famous red wine regions, where cabernet franc reaches particularly high quality, earning Villány the nickname “the capital of cabernet franc.” Merlot, cabernet sauvignon and portugieser are also popular varieties here.
Szekszárd is another key region for Bikavér, where kadarka and kékfrankos thrive in exceptional quality. The wines from this region are typically velvety with a rich aroma profile.
Balaton Uplands and Badacsony are a paradise for white wine lovers, where olaszrizling, juhfark, and kéknyelű exhibit distinctive terroir characteristics.
Etyek-Buda remains the stronghold of traditional Hungarian sparkling wine production to this day, but the history of bubbles dates back to the late 19th century when József Törley, returning from Reims, founded his first sparkling wine factory in what was then Promontor.

Wine Tourism in Hungary
Hungary offers exceptional opportunities for wine tourism, with picturesque vineyards, historic cellars, and modern wineries welcoming visitors year-round. Wine lovers can explore charming wine routes, such as the Villány Wine Route, where they can enjoy premium red wines and local gastronomy, or the Tokaj Wine Region, where they can experience the history and craftsmanship behind the world-famous aszú wines. The Eger and Szekszárd regions also offer immersive experiences, including wine tastings, vineyard tours, and harvest festivals. Lake Balaton’s wine regions provide a stunning backdrop for wine tastings with panoramic views. With its rich cultural heritage and diverse wine styles, Hungary is an ideal destination for wine enthusiasts looking for authentic and memorable experiences.
The Mission of the Wines of Hungary brand
While Tokaj is world-famous, Hungary’s winemaking extends far beyond this single region. The Hungarian Wine Marketing Agency aims to introduce the world to the full diversity of Hungarian wine culture. Hungarian wines stand out globally due to their unique natural conditions, the combination of traditional and modern winemaking techniques, and their rich historical heritage. The Hungarian Wine Marketing Agency is committed to sharing this unique and exciting wine culture with wine lovers worldwide. The agency’s mission is to support winemakers in gaining international recognition, promote Hungarian wines abroad, and encourage domestic wine consumption.
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